Címke: marketing
szept.
02
In an increasingly global world, it’s not unreasonable to believe that some tactics used in developed markets will be successful in China. But it’s also important to recognize that new trends or even new uses of familiar tactics make every market different, a fact I was reminded of after moving to China three months ago.
For example, advanced analytics tools for monitoring the social media space...
szept.
01
A Facebookon próbálkozó cégek egyik módszerét röviden nyereményspamként emlegetik, biztosan mindenki ismeri: létrehoznak egy nyereményjátékot, amibe úgy lehet beszállni, ha lájkoljuk az oldalukat, plusz meghívjuk ismerőseinket is a buliba.
Teljesen jó ötlet és 1-2 ilyenbe való beszállás esetén még nincs is gond, de aki ötösével vagy tízesével lájkol emiatt Facebook-oldalakat, annál egy idő után ...
aug.
31
Six Pixels of Separation - Marketing and Communica
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2010.08.31 16:43.15
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csirip
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Is Mad Men a true representation of how great creative happens in Marketing?
In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper , rage against the machine and follow their gut instinct to create breakthrough creative that could have never happened had the team followed what rese...
aug.
30
Hype Aside, Most of Us Are Not Checking In is a post from Chris Pirillo Despite all of the hype surrounding various check-in services, most of us are not bothering with any of them. Companies such as Google, Foursquare, Gowalla, Shopkick and the almighty Facebook all offer services which let you report your physical location online. This allows you to connect with friends on the fly or rec...
Bad news for everyone out there who was eager to hold the third edition of the Oxford English Dictionary (that exceedingly portable 20-volume set of wordy goodness): Thanks to the rise of the Internet, the next OED will probably be online-only. Granted, OED3 is still about a decade in the making (according to The Telegraph , a team of 80 lexicographers have been working on it for the pas...
Google Buzz , thus far, has been another example of them not exactly having Midas’s golden touch when it comes to new ideas (the other modern one being Google Wave). However, to make sure you have your bases covered – it might not be a bad idea to start syndicating your content through this wacky service to make sure those who want to follow you using Google Buzz can.
Have I gone too far fo...
Six Pixels of Separation - Marketing and Communica
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2010.08.30 12:54.43
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megosztom
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As Twitter evolves and grows, the etiquette and "rules" change, morph and evolve along with it.
Recently, a very influential person on Twitter sent me a direct message saying that they were insulted because I had thanked a few people for retweeting one of my tweets, but I forgot to thank this individual. They were even more insulted because the people I had thanked were actuall...
A Facebookot nem csak ismerkedésre, kommunikálásra, hanem képmegosztásra és videómegosztásra, videónézegetésre is egyre többet használjuk. Az elmúlt évben a Facebook vált a tengerentúlon a legnépszerűbb képmegosztó szolgáltatássá, és jó esélye van arra, hogy az online videópiacon is jelentős szerepet töltsön be a jövőben. A helyzet persze ezen a fronton sokkal összetettebb. Főleg akkor, ha a magya...
There is an art and science to getting blog posts to travel like wildfire.
This post will look at both, based on number crunching with 281 posts, 39,000+ comments, and almost 2,000,000 click-throughs via my Twitter profile and Facebook fan page in the last six months.
Here’s what I’ve found to work well…
The Art
In this context, more than anything else, the “art” is coming up with ...
aug.
27
The FTC doesn’t like fake testimonials – they can also get you in trouble in the UK .
I have covered disclosure in blog posts extensively but fake testimonials just irks me.
There is a story in the New York Times over a settlement just reached for some fake testimonials on iTunes (via Techmeme )
The story reminded me of something I saw earlier on one of the new “job” sites, Fiverr earl...
aug.
26
Ki a felelős azért, ha egy jó szándékkal, ám hozzáértés nélkül feladott hirdetés végül olyanra sikerül, hogy a legalapvetőbb információk is hiányoznak róla? Ha az áráért valószínűleg a töredékét hozza annak az ügyfélszámnak, megrendelésnek, bevételnek, mint amennyit hozhatott volna, ha profi módon készítették volna el? Ha sok lehetséges vevő felbosszantja magát amiatt, mert érdekelné őt az ajánlat...
Simon Doonan at New York Observer says that celebrity swag has become anti-swag in the case of some downmarket sub-lebrities. Using Jersey Shore 's Snooki as an example, Doonan says that luxury houses are allegedly sending out competitors' products to keep their own brands from being associated with people in the news who don't match their brands' carefully-crafted images. Sounds as if M...
aug.
25
Reports from Page administrators and data from our PageData service indicate that the launch of Places has decreased the prominence of official Page updates in the news feed. Significant decreases in impressions-per-post and new Likes per day for Pages coincide with the introduction of Places stories. This suggest an alteration has been made to Facebook’s algorithm that determines what users u...
For the teenagers attending the Coca-Cola Village Amusement Park in Israel, the event was probably just a bit of fun. But in the world of social networking and online marketing, the world’s first real-life RFID event tied to Facebook was an event of greater significance.
The way it worked, according to Adland , is that visitors to the amusement park wore RFID bracelets. This allowed people t...
aug.
24
AT&T has begun offering rewards for in-store interactions via SCVNGR , the mobile app that approaches location and checkins as a way to create a game layer for the real world. The SCVNGR rewards pilot program, which launches today, extends to 50 stores across the midwest. The stores testing the initiative will be decked out with SCVNGR signage promoting three AT&T rewards; players ca...
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Friss megjegyzések
hutchington:
This is a free web wireframing kit for planning the layout of web projects easily and quickly.
1 
Free Web Wireframing Kit In PSD
takashisenko:
Nem ártana egy alacsonyabb fényképész sem :)
1
Ha nagynak akarsz látszani, használj apró bútorokat! (via FB)
kiri:
"will create itself from nothing"
1
Hawking: God Didn't Create the Universe | LiveScience Etc.
izzoken:
Tudományos dolgozat készítése
1
Peter Balla - personal homepage - Tanulmányi segédanyagok - Study material - Tudományos dolgozat készítése
Gyula:
Creative surprise of the week for me :) My favorite: 'piss'
1
YouTube - tippexperience's Channel
