If you wanted to market a new cold and flu remedy intended to help suffering men and women get the rest they need, it might be helpful to know what kind of sounds are most likely to wake them up. At least that’s what a company hired UK-based neuromarketing firm MindLab to find out. [...]
Comments You are so right 'Lizzie'. Only this morning I lambasted my ... by The Persuader Yes, the Brits are a bit challenged in the world of plumbing… ... by Lizzie Maughan Plus 3 more...
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One of the ultimate excuses for not measuring impact of Marketing campaigns is: “Oh, that’s just a branding campaign.” Admit it, you’ve heard it. I suspect you’ve even used it liberally!! : ) Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. I love watching the IBM ads (with the Linux kid perhaps the best o...
So I get email from a good former student, applying for a job and asking for a recommendation. “Sure”, I say, “Tell me what you think I should say.” I then get a draft letter back in which the student has described their work and fitness for the job in terms so superlative it would make an Assistant Brand Manager blush.
So I write my letter, looking over the student’s self-assessment and toning...
If you’re anything like me – and let’s for all of our sakes pray that you’re not – then your first thought as you stagger back to your desk today, bloated and giddy after Thanksgiving , will likely be “what can I do to kill time until the end of the week?”
Actual work is out of the question, obviously. If you’re a PC person then there’s always Minesweeper, while Mac users can make a start on ed...
By Greg Go It's quite easy for small business owners to become distracted by their day-to-day responsibilities. But in this competitive economy you can't afford to miss out on the newest business innovations.
That's why we asked 50 of the top small business bloggers to share their best tips for small business owners. Their response was incredible. While some shared nuggets of wisdom, other...