Come Сirca Essere Pubblicato Su 3 Piattaforme Di Contenuti Superiore? L'orientamento Da Esperto Di Semalt
Having quality content is not the only factor to consider if one wishes to get published by the big names in media as they must have an entry strategy as well. Competition continues to increase, especially if one targets such firms as Forbes, Huffington Post, and Business Insider. It gets harder even as the publisher's requirements vary.
If one sticks to a strategy, provided by the leading expert of Semalt, Frank Abagnale, there is a chance of success.
Pitch Means Everything
Content may have a lot to desire, but editors are not yet aware of it. It is up to the author to depict this by starting off with an engaging pitch. Writer, publisher, and entrepreneur David K. William states that a pitch needs not be merely good by standards, but astronomical due to the bulk that editors receive daily. Such a pitch must have:
- A gripping subject line that takes about 15-20 seconds of the publisher's time.
- A clear and concisely written text.
- An authoritative voice.
- A well-stocked blog to back up the pitch.
Relevance and Value Matter
The two aspects mostly spring from the needs of the reader. An author should treat any guest spot as a chance to grow a brand but not promote content. Daniel Vaczi for AdHere states that an individual should research their publication to identify what matters to the reader base. Editors should have a reason to believe in the content one develops. By learning about the target audience, it becomes possible to stay abreast of trends and continue presenting content that matters to them.
1. Changes in the Huffington Post
The publication loves guest bloggers, but it closed its window for new contributors in October 2015. The reason provided by Catherine Alford, a regular contributor, to Careful Cents was that there was a flood of content on the platform since it allowed people to upload and see their content appear immediately. It does not mean that writers cannot land a guest post as it is only on an indefinite pause. Prospective contributors must now resort to using the house pitch form.
2. Forbes Loves Prolific Writers
Forbes mostly takes up writers who have previously published content. John Steimle, a regular Forbes contributor, claims that the publication considers individuals who have a track record and can commit to at least an article per week. One can use social media or email to contact Forbes. It is one way to create a relationship with the publication, which offers the chance to learn about how it operates, and how to ready a catchy pitch.
If one is satisfied with their pitch, Forbes asks them to email it via email@example.com.
3. Business Insider Wants the Highest Quality
With over 60 million readers, the publication offers a great audience for the writer and only requires expertise in return. Taylor Lorenz explains that most of BI contributors are experts from different industries. BI asks all potential contributors to go through existing material to know what editors expect, before providing a pitch.
It is very much possible to get a "one-off" published at Business Insider. They also accept original content already on a blog as long as the writers own the rights to it. Contributors pitch to firstname.lastname@example.org while providing credentials, post category, and a link to previously published content.
Getting exposure for major content needs much work. There are times when people fall in luck and end up working for big publishers. However, despite the road being long for others, the results at the end are worth every effort. By building a blog and developing a brand, and consequently following each editor's pitch steps, achieving this objective becomes more possible.